Turn existing data into predictive knowledge.
How do you prepare for whatever’s next? Adapting quickly to change is becoming a make-or-break proposition for many companies worldwide — whether that change is in risk management, revenue stream, cost increases, or other challenges you face daily.
Our broad arsenal of services and solutions now spans the entire value chain. By expanding the methodologies of MarketRx, a highly respected firm acquired in 2007, our offerings now include:
- Consulting and insights
- Modeling and analysis
- Reporting and research
We can guide you in using the latest business analytics tools to add incremental value, drive positive operational outcomes and deliver results that are both definitive and measurable. Among these tools are:
- Performance management
- Business metrics
- Data visualization and deployment
- Analytical processing
- Data mining
Our dedicated team of 600+ associates is experienced in developing analytics across major industries. In fact, Fortune 500 companies in manufacturing, banking and financial services, life sciences and other sectors are already among our clients.
Examples of Our Successes
For a leading insurance company: We improved sales effectiveness by helping identify high-potential agents among its 3900-person force. This enabled the company to redirect agent efforts for immediate savings.
For a life sciences organization: Our client developed a profitable promotion mix across both direct and indirect channels. We ran multiple scenarios for budgets and forecast sales under various spending levels. We also helped determine sales force needs and coverage allocation for maximum ROI during a new product introduction.
For a top brand with a seven-product portfolio: To help this client optimize promotion spending, our modeling predicted incremental sales, then allocated resources for maximum ROI. The result: a 15% sales increase without increasing promotion spend.
For a Fortune 500 info/media company: To help our client increase its customer-centric focus, we articulated a framework, defined a roadmap and milestones, and identified investments, risks, benefits and mitigation.
For more information on strategic and analytical services, see Cognizant Business Consulting Services.
Read more about how we can help you increase your sales and marketing effectiveness.